Our Guiding Principles
GUESTS FIRST They’re not customers or consumers. They are our guests, and we invite them into our homes with open arms. They are the very reason we are in business and the center of everything we do.
EMBRACE OPENNESS Open means so much more than just being open for business 24/7. It means being open to all people, appetites, and budgets. It says we are open-minded and open to new ideas. Honest, warm, and inviting. Open is the way we think and act every hour of every day.
PROUD OF OUR HERITAGE We are the classic American diner and proud of everything that means. Since 1953, we have served quality food and healthy portions at a fair price. No matter where we are, our light is always on inviting guests around the world to a place where everyone is welcome.
HUNGRY TO WIN At Denny’s, we are never satisfied standing still. We are always moving forward, striving for more, hungry for greatness. We are open to fresh innovative thinking. We believe we will succeed through teamwork, accountability, and pushing the boundaries of ourselves and our Brand.
THE POWER OF WE Our Denny’s family is our most important asset. We trust, support, and respect each other and work together for the greater good. We recognize the contributions of all and empower each and every one of us to achieve great things. Together, we will celebrate our successes and have fun doing it.